“Thin is in.” This is what the media across formats try to tell us, especially women. Be thin and you will tend to enjoy better acceptance by society. Be on the plump side and you will feel otherwise --- louder than words can say. Plus the fact that health-wise, the lean almost always has an edge over the heavy ones.

Consequently, more and more people are diet conscious nowadays. So don’t be surprised to find your bottled juice to suddenly don L-Carnitine, green tea, and other fat burners. Manufacturers are simply quick to pick-up the trend among today’s consumers.